Jim Crawford’s Strategy to Success

Jim Crawford. Director of Communication & Marketing at Basketball Travelers, Inc.

“Get involved early and often”, Jim Crawford. Crawford’ seminar was about Social Media, Marketing and Media of Management of NCAA and International Sport. He started off telling how he got involved early with WSU marketing with recreation, and soon promoted to a student assistant with athletic communications. With Tammy Crawford as his mom he had an in with the sports programs at WSU, but he did have to put in long hours and hard work to be where he is at now. He noted that networking is key, and how it will get you places that you never thought were possible.

Crawford talked about his three-point triangle system that helped him achieve his college and professional goals. For example, he began with communication, event management, and journalism. He would focus on these three points which would help him expand his education to figure out what he wanted to do for a career. After finding which path he wanted to go on he made another three-point triangle to expand that part of the working environment. This idea of a three-point triangle system gave me a strategy to do during my college career. I believe this will help me to know what exactly I want to do after college. Crawford said to expand your knowledge of different departments at WSU, and I believe this three-point triangle system will help me achieve.

The final thing he talked about is how you should approach the professional field of work. The first thing he started with was create and build your resume. Apply to any internship even if it is not in your department. Crawford specifically said that experience is key to finding a job in the future, and that is why he thinks WSU requires us so many hours of work before graduating. He talked about his experience with the Seattle Reign FC. While working with the he didn’t enjoy the experience, but later he believed the experience gave him the chance to go to his next job. The factors which makes a good employee is being able to learn on the job, coach ability, and admitting that you don’t know how to do something. From all his experienced and networking, he has found his new job where he gets to travel and use his major in communication. His new job is with Basketball Travelers, Inc.

Basketball Travelers, Inc bring US college basketball teams to international tournaments. This is what Jim Crawford did after his Assistant Director, Athletic Communication with Washington State University.


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